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This web site states the following, "Lets Go to the Panto! A visit to the pantomime is as much a part of Christmas as decorating the tree and giving presents." We saw that the web page said " Do you start to think of Pantomime Dames, Horses and Cows as soon as the tinsel hits the shops? Maybe you just love to go to the theatre." It also said " Whether you go for the terrible jokes or to see your favourite television personalities, the Big Panto Guide. Is here to help you find a pantomime in your area to visit for Christmas." The header had pantomime as the highest ranking optimized keyword. It is followed by panto, children, and kids which isn't as ranked as highly as pantomime. The next words bigpantoguide.co.uk uses is christmas. the UK was included and could not be seen by search parsers.